Why Senior Living Should Care about Empathetic Marketing

Marketing in senior living is tough. Let’s be real, you’re trying to sell something that no one truly wants. According to the AARP, nearly 90 percent of Americans prefer to age ...
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Technology: Threat or Savior for the Senior Living Industry?

  It goes without saying that advances in technology have changed the world in ways most of us could never have imagined. Technology touches every aspect of our lives and thus ...
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Snapchatting Surgery: Too Far or Just Right?

I have, on many occasions, mentioned why it is so important to turn to social media to help market your cosmetic surgery practice.  It offers a way to speak to your potential ...
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Azura Memory Care's Mosaic Dream Program: Lift of a Lifetime

We wanted to publicize this stellar example of memory care from our amazing client, Azura Memory Care on LinkedIn so badly, we couldn't wait for it to reach their archives. ...
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How Trustworthy is Your Website?

When a visitor heads to a business website, they generally go because they’re either researching that company’s services or they’re already preparing to purchase something.  ...
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Blogging Ideas for Car Dealerships

Now that you’ve decided to start a blog, you’re likely trying to pin down what you’d like to write about.  This can be daunting for many people, especially if they don’t have ...
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