Why Senior Living Should Care about Empathetic Marketing

Marketing in senior living is tough. Let’s be real, you’re trying to sell something that no one truly wants. According to the AARP, nearly 90 percent of Americans prefer to age ...
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Technology: Threat or Savior for the Senior Living Industry?

  It goes without saying that advances in technology have changed the world in ways most of us could never have imagined. Technology touches every aspect of our lives and thus ...
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Should I outsource my Live Chat service, or do it myself?

We at SiteStaff believe in the mindset of being the best we can be and to outsource everything else.
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Proactive vs. Reactive – What’s More Effective?

  I was on a phone call yesterday with the CEO of a local marketing firm.   We were discussing different marketing approaches designed to drive traffic to websites when the ...
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Live Chat - It’s a No-Brainer

On any given day, business leaders are faced with making effective business decisions. C-Level Executives make dozens of difficult decisions every day that influence the ...
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Five Minutes a Day to Manage Your Reputation Online

According to Digimind, over 80% of reputation damage comes from a mismatch between "the buzz and the reality". No one knows their business better than you.  If you're like us ...
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